Luxury watch manufacturer Oris says it is "looking forward" to its seventh consecutive season as an official partner to the Williams Formula 1 team.

Tactics for increased promotion of the Swiss brand this season include the addition of the Oris logo to the sides of the drivers' helmets and also on the team's overalls.

As is now tradition, the emblem will also be emblazoned across the front of Williams's 2010 car - the FW32.

Rubens Barrichello - who pushed Jenson Button for the Driver's Championship last season - and young German Nico Hulkenberg will be behind the wheel for the historic team in the coming year.

Oris executive chairman Ulrich Herzog says: "We'll be celebrating by strengthening our Williams F1 Team collection of watches and MyOris members will get exclusive information first about thenew watches."

The new Formula 1 season begins in Bahrain on March 14th before moving on to Melbourne, Australia.